Elaija De Jesus
An Outcome-driven Digital Marketing Specialist with a proven track record of driving brand awareness, engagement and leads through customer-centric digital strategies and adept at employing project management skills in campaign management.
Education
Lambton College Institute – Toronto (August 2023 – May 2025)
Graduate Certificate in Marketing Management – Digital Media
- GPA: 3.638. Cestar Award recipient for achieving the highest grades.
- Certificate on Stukent Social Media Simternship
- Certificate on Stukent Digital Marketing Analytics Simternship
- Certificate on SalesForce Customer-Centric Data Strategies
- Certificate on Google Analytics for Beginners and Advanced Google Analytics
- Certificate on Google Ads Display, Google Ads Search and Google Ads Measurement
De La Salle University – Manila (May 2014 – February 2020)
Bachelor of Science in Business Management and Bachelor of Arts in International Studies major in European Studies
- CGPA: 3.230. Honorable Mention
- Nominated for Best Thesis
- Outstanding Executive Vice President for the School Year 2018-2019
Social Media Management
- Optimizes Il.Lusso’s account performance which increased 10% in follower growth and 30% in engagement rate.
- Handled RC Coffee Instagram and TikTok accounts, contributing to 25% follower growth and 50% boost in engagement rate.
- Managed Toyota Motor Philippines’ social media accounts—including Facebook, Instagram, YouTube, and X—resulting in a 15% increase in overall following and a 20% boost in engagement rate.
Il.Lusso Instagram
Followers: 8,897
Engagement: 3,000 (average per month)
Toyota PH Instagram
Followers: 110,100
Engagement: 47,000 (average per month)
Toyota PH Facebook
Followers: 983,000
Engagement: 3,500 (average per month)
RC Coffee Instagram
Followers: 3,500
Engagement: 1,150 (average per month)
Content Creation: Short-Form Videos
Developed and executed content strategies for Il.Lusso and RC Coffee to increase brand awareness, boost engagement and cultivate loyalty.
Content Creation: Promotional Posters
Created eye-catching posters for RC Coffee locations to help strengthen brand visibility, attract customers and drive sales.
Event Management: TOYOTA GAZOO Racing Vios Cup
Managed the event advertisements online and on-ground, collaborated with known Filipino influencers to create content and managed partnered sponsors’ agreement.
Pre-Event Social Media Posts
Reach: 15,538,307
Engagement: 2,149,678
Google Ads
Reach: 18,843,459
Engagement: 596,426
Influencer Management
Ensured influencers followed agreement on social media content and posts.
Event Livestream
Reach: 5,283,945
Engagement: 947,582
Press Releases
Media Pick Up: 183
Reach: 7,653,413
Engagement: 100,731
Sponsor Management
Handled 11 Sponsors
Total Sponsorship Agreement: PHP 28,000,000/ CAD 680,000
E-OOH
6 locations in Luzon, Philippines
Post-Event Social Media Posts
Reach: 1,247,552
Engagement: 418,157
Campaign Management: RC Coffee App Promotions
Led the development and launch of new promotional campaigns for the RC Coffee App to drive sales
Successfully launched and executed a series of new promotions within the RC Coffee App, driving increased user engagement and contributing to higher sales performance.
Campaign Management: myTOYOTA App
Spearheaded the launch of a new Key Visual and Sustaining Campaign for myTOYOTA App, focusing on its impact on users’ experiences.
Reach: 1,106,218
Engagement: 50,956
Print Advertisement in The Philippine Star Newspaper
Banner Placement in 72 Toyota Dealership in the Philippines
Sustaining Content and Posts
Average Reach per post: 13,000
Average Engagement per post: 1,500
Email Marketing
Executed email marketing campaigns for RC Coffee to promote events, new offers, industry trends, and company news, driving customer engagement and repeat purchases.
Website Management
Owned website governance for Toyota Motor Philippines, KioSoft Technologies and RC Coffee, taking into account backlog prioritization, SEO fixes and fine tuning.
Agency Management
Collaborated with Marketing and Advertising Agencies:
Dentsu Philippines, Saatchi & Saatchi Philippines, IdeasXMachina Advertising, and Tribal Worldwide Philippines
Collaborated with Event Management Agencies:
Wizard of Ads Philippines, and A+B Expedio Integrated Marketing Communications
Event Photography
Companies I have worked for
Shopee Philippines
Leading eCommerce platform in the Philippines
Huawei Technologies Philippines
Leading global provider of information and communications technology
Toyota Motor Philippines
Leading automotive company in the Philippines
Canadian Experience
KioSoft Technologies
International Payment Solutions Provider
Dynamite
Trend-Forward Fashion Brand
Browns Shoes
Canadian Luxury Retailer specializing in footwear and handbags
Digital Marketing Portfolio 